The AI Amazon seller tool built
for how Amazon works now.
The only Amazon seller tool with built-in compliance auditing, international localization, and Alexa for Shopping optimization — at a fraction of Helium 10's price.
Try free compliance check →Check my Alexa score →
Free to start · No credit card required · Cancel anytime
Built for Amazon sellers, product researchers, and ecommerce operators who want faster product validation without bloated dashboards
- ✓No prohibited health claims
- ✓No restricted keywords
- ✓FTC compliant language
- !Vague superlative detected — “best in class”
Replace “best in class” with a measurable claim — e.g. “tested at 40% longer battery life” — to stay within Amazon's policy on superlatives.
Listing issues can affect visibility, ad performance, and seller confidence
Compliance and copy problems are a common cause of suppressed Amazon listings
Many advanced Amazon seller tools can get expensive quickly — Sellar gives sellers a free way to start improving listing quality
Everything you need to run a stronger Amazon listing workflow
Six modules covering research, listing, compliance, AI search, and beyond.
Product Research
Enter any niche and get an instant opportunity score — then go deeper with Niche Intelligence: full competitor mapping, market share analysis, keyword attribution, review intelligence, revenue landscape, and entry strategy.
- Product ScoutNEW
- Competitor Analysis
- Review Intelligence
- Profit Calculator
Keywords
Research keywords and strengthen keyword relevance.
- Keyword Research
- Keyword Tracker
Listing
Write, audit, and reuse listings that convert.
- Listing Optimizer
- Listing Intelligence
- Compliance AuditorEXCLUSIVE
- Prompt VaultPRO
International
Sell across marketplaces without losing nuance.
- International LocalizerPROEXCLUSIVE
- Multi-marketplace ManagerComing Soon
AI Search
Get found by Amazon's new AI shopping layer.
- AI Search Optimizer: Alexa for Shopping + COSMOEXCLUSIVENEW
Analytics
See the full picture of your business.
- Business DashboardComing Soon
- PPC AutomationComing Soon
What's Live Today
See what's available now and what's on the roadmap.
Live Today
These tools are available now and designed to help sellers improve listing quality, identify potential compliance risks, and prepare listings for Amazon's evolving AI-powered shopping experience.
- AI Listing Optimizer
- Compliance Risk Scanner
- Keyword and Listing Improvement Tools
- AI Search Readiness Checker
- Prompt Vault for Amazon Sellers
- International Listing Localizer
- Exportable listing recommendations
Coming Next
These roadmap features are planned to expand Sellar into a broader Amazon seller intelligence platform. Availability, pricing, and plan inclusion may vary by module.
- Business Dashboard
- PPC Automation
- Bulk Listing Monitoring
- Seller Central Integrations
- Agency Workspaces
- Advanced Reporting
Lifetime plans include improvements to the core tools included at launch. Future standalone premium modules may be sold separately.
See Sellar in Action
Watch how Sellar helps Amazon sellers optimize listings, improve product research, and validate ecommerce opportunities faster.
Ready to simplify product research?
Start Using SellarHow Sellar Works
A simple workflow for reviewing, improving, and preparing Amazon listing content before publishing or updating products.
Paste your listing content
Add your product title, bullets, description, or draft listing copy.
Run an AI-assisted listing review
Sellar reviews clarity, keyword relevance, structure, and potential content risk signals.
Improve your listing copy
Get practical suggestions for product titles, bullets, descriptions, and buyer-focused messaging.
Check AI-shopping readiness
Review whether your listing clearly answers buyer questions and aligns with conversational shopping patterns.
Export your action plan
Save or export recommendations so you can review, edit, and apply them before updating your listing.
Sellar provides AI-assisted guidance. It does not guarantee Amazon approval, ranking improvement, sales performance, suppression prevention, or AI-shopping placement.
How Sellar Generates Recommendations
Sellar analyzes the listing content you provide, including product titles, bullets, descriptions, keyword inputs, positioning, and marketplace context. It uses AI-assisted optimization frameworks to identify potential compliance risks, copy weaknesses, keyword opportunities, and AI-shopping discovery gaps.
Seller-Provided Inputs
Sellar starts with the listing content, product details, and keywords you provide.
AI-Assisted Listing Analysis
Sellar reviews your content for clarity, structure, relevance, and potential optimization opportunities.
Compliance Risk Pattern Detection
Sellar flags words, claims, and phrasing patterns that may require seller review before publishing.
Directional Recommendations
Sellar provides decision-support recommendations. It does not guarantee rankings, approvals, or sales outcomes.
Sellar's insights are designed to support seller decisions, not replace seller judgment or Amazon's official policy guidance.
Sellar Roadmap
We are building Sellar into a practical AI operating system for Amazon sellers, starting with listing optimization, compliance review, and AI-shopping discovery readiness.
Now
- Listing Optimizer
- Compliance Risk Scanner
- Keyword Improvement Tools
- AI Search Readiness Checker
- Prompt Vault
- Listing Localizer
Next
- Bulk Listing Audits
- Exportable Client Reports
- Agency Workspaces
- Advanced Listing Scorecards
- More Marketplace Localization Options
Later
- Business Dashboard
- PPC Workflow Support
- Seller Central Integrations
- Listing Monitoring
- Team Permissions
- Advanced Competitive Intelligence
Roadmap items are subject to change based on user feedback, technical feasibility, and platform requirements. Lifetime plans include improvements to included core features. Future standalone premium modules may be sold separately.
Built for Real Amazon Seller Workflows
Sellar is designed for sellers who need faster listing reviews, cleaner copy, and practical compliance support before publishing.
New Amazon Sellers
Use Sellar to write cleaner listings, avoid obvious claim mistakes, and understand what your product page may be missing.
Private Label Brands
Use Sellar to refine product positioning, improve keyword relevance, and strengthen listing quality before launching or relaunching products.
Amazon Agencies and Consultants
Use Sellar to speed up listing audits, produce client-ready recommendations, and standardize compliance review workflows.
AI-assisted listing risk review for Amazon sellers.
Many listing issues start with copy that may conflict with Amazon policy — prohibited claims, restricted keywords, or missing attributes. Sellar helps sellers review product listing content for potential risk signals, unclear claims, weak copy, and optimization gaps before publishing or updating Amazon listings.
Try it free — no account needed- Title length within Amazon's 200 character limit
- No restricted medical claims detected
- Bullet points formatted correctly
- Prohibited claim: "FDA approved" found in bullet 3
- Restricted keyword: "cure" — may require seller review
How Sellar compares to other Amazon seller tools.
 | Helium 10 | Jungle Scout | ZonGuru | |
|---|---|---|---|---|
| Monthly price | Starts free | Paid plans | Paid plans | Paid plans |
| Product research | ||||
| Keyword tracking | ||||
| Listing optimizer | ||||
| Compliance Auditor | ||||
| International Localizer | Partial | |||
| Prompt Vault | ||||
| Alexa for Shopping + COSMO Optimizer | Partial | |||
| Listing Intelligence | ||||
| Free plan | ||||
| Lifetime plan available |
Review listing risks before you publish
Paste any listing and get a directional compliance review with suggested fixes. No account needed.
Run free compliance check →See how AI shopping may read your listing
Get a readiness check for Alexa for Shopping and Amazon's AI-powered discovery layer. Directional insights only — no account needed.
Check my Alexa score →Simple pricing that scales with you
Start free. Upgrade when you're ready. Lock in lifetime access while it's available.
Free
- 10 product searches
- 5 keyword tracks
- 3 compliance scans
- 2 listing optimizations
- 3 Alexa for Shopping scans
- Unlimited profit calculator
Pro
- Unlimited everything
- All modules unlocked
- Keyword Tracker
- Prompt Vault
- International Localizer
- Alexa for Shopping + COSMO Optimizer
Lifetime
- Everything in Pro, forever
- All future updates included
- AppSumo-ready deal
Many advanced Amazon seller suites are billed monthly and can add up quickly. Sellar offers a free plan and a one-time lifetime option as a lower-friction way to get started.
Frequently Asked Questions
Support Built for Sellers
Have a question about your account, plan, listing audit, or recommendations? Sellar support is here to help.
1–2 business days
For urgent account or billing issues, include your account email and a short description of the issue.
Built for practical ecommerce operators
Sellar is built by Samuel Garcia, founder/operator behind Nue Marketplace, with a focus on practical ecommerce and marketplace tools for sellers.
The goal is simple: help Amazon sellers and ecommerce operators make cleaner, more informed listing decisions without getting buried inside complicated dashboards.
Join the Sellar BetaStart selling smarter today.
Built for FBA sellers who are serious about growth.
Start free — no credit card required